When the Internet began to be used for commercial purposes back in the mid 1990s，no one could have predicted the effect it would have on the business world.Cheaper Internet access，ever faster and more powerful connections and the rise of the‘mobile Internet’have all played their part in the online revolution.We therefore need to take a closer look at how the Internet is used.
回顾90年代中叶，国际互联网开始用于商务领域，当时有谁能预料到它会给商界带来如此巨大的变革！现在，接入互联网更加低廉，连接速度比以往更快捷，功能更强大，“移动互联网”异军突起，这一切都推动了网络革命。因此，我们需要更进一步地了解如何使用互联网。
Understanding the Internet 了解互联网
on the Internet 上网
There are four main reasons for people going on the Internet.These are：to find information，to be entertained，to interacted，and to shop.
人们上网的原因主要有四种。即：查寻信息，娱乐，交流和购物。
I watched the movie on the Internet.
我上网看电影。
We can watch some classics on the Internet.
我们可以上网看一些经典之作。
I m reading the news on the Internet.
我正在网上读新闻。
Did you listen to the popular songs on the Internet？
你在网上听流行新歌吗？
online news/news on the Internet
网上新闻
From the online news get this news？
从网上新闻得到的消息？
The online news spread more quickly than the newspaper.
网上新闻的传播速度要比报纸快得多。
Online news can tell you the truth.
网上新闻会告诉你事实的。
The online news is very prompt.
网上新闻非常快捷。
I m reading the news on the Internet.
我正在读网上新闻。
I often get the news on the Internet.
我一般在网上看新闻。
There are over 10，000 news on the Internet everyday.
每天网上有上万则新闻。
online game/network game 网络游戏
How can we play online games on computer？
如何操作在线网络游戏啊？
Don t you like network games？
难道你不喜欢玩网络游戏吗？
We come here every other day to play network games.
我们隔天就来玩网络游戏。
We are hooked on online strategy games.
现在我们都对在线策略游戏上瘾了。
Network games represent state of the art technology.You can t simply ignore them.
网络游戏代表了高科技，你不能只是简单地否定它们。
Just a minute.Let me quit the network game.
等一会儿，让我退出网络游戏。
Play network games is just killing time.
玩网络游戏只是在消磨时光。
The MUD is a kind of fashionable network game.
MUD是时尚的网络游戏。
Internet tourism 网络旅游
Internet tourism is that the travelers collect information about itinerary，services，price，etc via the Net.
所谓“网络旅游”就是旅行者通过因特网搜集关于旅行路线、服务、价格等方面的消息。
Internet tourism is more advantageous than the traditional one.
网络旅游比传统旅游有更大优势。
Choosing Internet tourism，you can save a lot of money.
选择网络旅游你可以省下很多线。
online library 网上图书馆
Do you know the online library？
你知道网上的图书馆吗？
Online library provides us rich online reading materials.
网上图书馆向我们提供了丰富的在线阅读资料。
Oh！Thank God for the online library！
噢！真是感谢网上图书馆！
Internet Broadcast 网络广播
Do you know what Internet broadcast is？
你知道什么是网络广播吗？
Do you know how to listen to the Internet broadcast？
你知道如何收听网络广播吗？
Do you listen to the Internet broadcast？
你听网络广播吗？
You can listen to the music，news and other things through Internet broadcast.
你可以通过网络广播收听到音乐、新闻和其他的事情。
Internet broadcast just like the radio.
网络广播就像个收音机。
A：Jason，you look sleepy？
杰森，你看上去昏昏欲睡。
B：I didn t go to bed until 12o clock last night.
我昨晚12点才睡。
A：What did you do？
你干什么了？
B：Surfed on the Internet.
上网冲浪。
A：Is the net so attractive？What entertainment can you enjoy online？
网络有如此大的魅力吗？网上有什么娱乐节目？
B：I can listen to music，watch video movies， read news or play games.
我可以在网上听音乐、看电影、读新闻或者玩游戏。
A：It sounds fantastic.How can you listen to music or watch movies online？
有点儿意思。怎样在网上听音乐、看电影呢？
B：First，you must install special software for real time playing music or video，such as Realplayer.Second，choose the music or video you enjoy in the website and hit them.And then you can enjoy music or watch movies while enjoying the world of Internet.
首先，安装专门用于因特网上实时播放音乐或录像的软件，如Realplayer。然后，进入网站中的音乐或录像页面，点击你要听的歌曲或要看的录像。这样就可以边上网边欣赏音乐或看电影了。
A：And how to read some news from Internet？
你如何从因特网上阅读新闻呢？
B：To read the“news”，you need news reading software.This tool is hopefully part of your Internet software.Some providers offer their own news readers，and some news readers are better than others.
要阅读因特网上的这些“新闻”你得有新闻阅读软件。这种工具很可能就包含在你的因特网软件中。某些网络经营商只提供他们自己的新闻阅读软件，其中有些比其他的软件要好。
A：I think it is difficult for me.
我认为这对于我来说太难了。
B：Haha...You can also learn something through it.
哈哈！你正好也能学到东西。
Doing Business from the“Outside In”
“从外而内”开展业务
doing business 开展业务
E business experts generally agree that the secret to online success is doing business from the outside in.
电子商务专家一般都认为，网络商务成功的秘诀是从外向内开展业务。
e business 电子商务
You should clarify your e business objectives.
你应该明确电子商务的目的。
The Internet conducts e business research.
网络指导电子商务研究。
environment 环境
The Internet has the potential to make your business environment more competitive.
互联网潜在地使你的企业环境充满更多的竞争。
The International Education Web provide a good learning environment for many employees.
国际教育网为许多员工提供了一个良好的学习环境。
business achievement 生意成功
The Internet，instead，an opportunity to consolidate and build on your business achievements.
相反，网络倒是巩固和构筑你生意成功的机遇。
speed 速度
The Internet is said to move at seven time the speed of normal time.
互联网号称以正常时间的7倍运行。
The main advantages of e-mail include cost， speed and convenience.
电子邮件的主要优点体现在费用、速度和便利三个方面。
communication/communicate 交流，通讯
The Internet aids communication both between a business and its customers，and within the business.
互联网对于企业与顾客之间的交际及企业内部的交际，均能起到有益的作用。
The Net enables you to narrowcast and communicate with individuals on their own terms.
网络可使你能在小范围内并按其特有的方式与每个个体进行交际。
e-mails can be used to improve communications both within and outside your business.
可用电子邮件改善企业内部和外部的信息交流。
This means that e-mail increases the value of other communications，as well as being an effective means of communication itself.
电子邮件不仅本身是一种有效的通讯手段，还会增加其他通讯手段的价值。
convenience 便利
The convenience of e-mail and the accessibility of Web sites mean that employers and customers are less likely to be kept in the dark.
电子邮件使用方便，网站人人都可以轻而易举地访问，这使业主和客户都不大可能被蒙在鼓里。
information 信息
You can find out more information about your competitors，your customers and your industry than ever before.
你可能会找到比以往更多的关于竞争对手、顾客和本行业的资料。
One of the consequences of the Internet is that people pull information towards them.
由互联网产生的结果之一便是，人们自己主动索取信息。
interactivity/ interactive 交互性
Unlike traditional media，the Internet is highly interactive.
与传统的传媒不同，互联网具有高度的可交互性。
The Net s interactivity makes it possible for users to tailor information according to their own particular requirements.
网络的交互性可使用户按自己的特殊要求来采集信息。
A：What is Electronic Commerce？
电子商务是什么？
B：E commerce includes any business transacted electronically，whether the transaction occurs between two business partners or a business and its customers.
电子商务是指一切通过电子手段进行的交易，包括在商务伙伴之间和商家与其客户之间的贸易活动。
A：What is the breadth of E commerce？
电子商务的范畴是什么？
B：The breadth of E commerce includes both Internet based transactions and other electronic transactions such as EDI over value added networks(VANs)，purchases from bulletin board systems(BBSs)，or online services，and transactions that take place using direct links into a company s computer network.
电子商务的范畴既包括通过互联网进行的任何与商务有关的活动，也包括如通过增值网所进行的其他电子交易，如电子数据交换（EDI），还包括通过电子公告牌（BBS）进行的采购交易、企业在线式服务以及通过直接链接企业计算机网络发生的各种商务活动等。A：Does E commerce mean online transactions all the time？
电子商务意味着一直在线交易吗？
B：No.E commerce involves more than simple online transactions.The term also encompasses such diverse activities as conducting market research，identifying opportunities and partners，cultivating relationships with customers and suppliers，document exchange，and joint product design.E commerce is often not fully electronic.Typically，online transactions require some level of human intervention.The overall goal，however is to integrate E commerce into existing business processes.This integration of online sales with back end business processes is referred to as full significance E commerce.
不是。电子商务除了包括简单的在线交易以外，还包括其他各种不同的商务活动，如进行市场调研、寻找商机和商务伙伴、与客户和供应商建立良好关系、交换文件及共同设计产品。尽管名为电子商务，但它常常并不完全是通过电子手段来进行的。具有代表性的一点是，在线交易往往有某种程度的人工介入。但是，其总体目标是将电子商务并入现有商务的全部过程。在线销售与公司内部商务运作的有机结合才是全部意义的电子商务。
A：Thank you very much.
非常感谢。
B：Not at all.
不客气。
Net Benefits
网络的益处
cost 费用
e-mail can help you save on stationery costs.
电子邮件可帮你节省办公费用。
Online marketing often proves a lot more cost effective than marketing offline.
网上营销通常比网下营销更划算。
The Internet can help your business save on the administration costs of taking orders by automating the process.
互联网采用自动获取订单程序来帮你节省管理费。
What about the cost of delivery？
运费怎么算？
service 服务
Companies can interact with customers and discovers what really think about their service.
公司可以与顾客交流并找出顾客对其服务的真正看法。
The Internet offers an improved level of service to your existing customers.
互联网改善了对现有客户的服务。
More and more companies use the Internet to expand their businesses or offer customers better service.
越来越多的公司利用互联网拓展业务或改善顾客服务。
making money 赚钱
The Internet offers businesses new ways of making money.
互联网给企业提供新的赚钱方法。
As well as providing a new platform from which to sell your products，you can also make money from affiliate programs.
除了提供一个新的平台用来出售你的产品外，还可以通过联署计划来赚钱。
medium 媒体
As the Internet is a two way medium，it enables a great deal of consumer feedback.
因为互联网是双向媒体，因此它能够获得大量的顾客反馈信息。
The Internet is a“pull”not“push” medium.
互联网是一个“索取”而不是“推销”媒体。
The Internet has become the fastest growing medium in history.
互联网已经成为有史以来发展速度最快的媒体。
market 市场
Web site can help you reach a worldwide market as geographical limitations are all but eliminated.
网站可帮你进入一个没有地理界限的世界范围的市场。
The Internet is not only a means of expanding your business，it is also a way to protect and hold on to the market you have already established.
互联网不只是扩展业务的手段，也是你保护和保持现有市场的一种途径。
impact 影响
Because the rise in Internet usage has been so fast，it s real business impact has often been hard to assess.
由于互联网迅速得以广泛应用，它真正的商业影响常常很难评估。
The Internet has more of an impact on how the other channels are used，not on whether they re used.
与其说互联网的影响涉及是否应该使用其他方式，不如说它的影响是如何使用其他方式。
A：So tell me about your new computer system.Has it made a difference to your company？
跟我谈谈你们的新计算机系统。它给你们公司带来变化了吗？
B：It s actually made a huge difference.
事实上，它带来了巨大的变化。
A：In what way？
在哪些方面呢？
B：Well，we re able to publicize and sell our products on our website，which has been quite successful.We re using e-mail a lot to communicate with out overseas clients as well，which is a lot quicker than normal mail.
嗯，我们可以通过自己的网站宣传并销售我们的产品，而且这种方式非常成功。我们还可以经常通过电子邮件与国外的客户联系，这比以前的普通邮件方式快多了。
A：Great.What else have you changed？
太好了。其他方面有什么变化吗？
B：We re using a database program to store information about clients.That s really useful，as we can search it quickly for the information that we need.
我们用数据库程序来存储客户信息。这真的很有效，因为我们可以很快找到所需信息。
A：Maybe I should come and have a look.
也许我该去看看。
B：No problem！
没问题！
There are so many things you can do and participate in once connected to the Internet.They include using a range of services to communicate and share information and things quickly and inexpensively with tens of millions of people，both young and old and from diverse cultures around the world.
上网后你能做许多事，参与各种活动，包括利用一系列提供的服务与数百万人（无论是年轻人还是老年人，或是来自不同文化的人们）快速、便利地进行交流并共享信息资源。
Getting Started
开端