书城社科美国期刊理论研究
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第73章 论文选萃(54)

Would your view change depending on the type of magazine?How so or how not?

How about based on the type of story?How so or how not?

Would knowledge of this type of behavior effect how you respond to an advertiser?How so or how not?

Do you think it's fair for a magazine to not run a story for fear of upsetting advertisers?

Would your view change depending on the type of magazine?

How about based on the type of story?

Would knowledge of this type of behavior effect how you respond to a magazine?How so or how not?

References

Bagdikian,Ben(1992).The Media Monopoly,Fourth Edition.Boston:Beacon Press.

Cameron,Glen and Eric Haley(1992).“Feature Advertising:Policies and Attitudes in Print Media.”Journal of Advertising,21(3),pp.47-56.

Cunningham,Anne and Eric Haley(2000).“A Look Inside the World of Advertising-Free Publishing:A Case Study of Ms.Magazine.”Journal of Current Issues and Research in Advertising,22(2),pp.17-30.

DeLorme,Denise and Lenord N.Reid(1999).“Moviegoers Experiences and Interpretations of Brands in Films Revisited.”Journal of Advertising,28(2),pp.71-95.

Fejes,F.and Petrich,K.(1993).“Invisibility,Homophobia and Heterosexi**:Lesbians,Gays,and the Media.”Critical Studies in Mass Communication,10(4),pp.396-422.

Ferraro,Rosellina,and Rosemary J.Avery(2000).“Brand Appearances on Prime-Time Television.”Journal of Current Issues and Research in Advertising,22(2),pp.1-16.

Hays,Robert G.,and Anne E.Reisner(1990).“Feeling the Heat from Advertisers:Farm Magazine Writers and Ethical Pressures.”Journalism Quarterly,67(4),pp.936-942.

Hoyt,Michael(1990).“When the Walls Come Tumbling Down.”Columbia Journalism Review(March/April),pp.35-41.

Howland,Jennifer(1989).“Ad vs.Edit:The Pressure Mounts.”Folio(December),pp.92-100.

Huberman,A.,and M.Miles(1994).Data Management and Analysis Methods,In Denzin,N.,and Lincoln,Y.(Eds.).Handbook of Qualitative Research,pp.428-444.Thousand Oaks,California:Sage Publications.

Kiousis,Spiro(2001).“Public Trust or Mistrust Perceptions of Media Credibility in the Information Age.”Mass Communication and Society,4(4),p.381.

Knecht,G.Bruce(1997).“Magazine Advertisers Demand Prior Notice of‘Offensive'Articles.”The Wall Street Journal(April 30)A1,A6.

Lasek,Alicia(1990).“New Ad-Editorial Bridge Goes Up:As Ad Pages Slide Down Publishers Grow Cozier.”Advertising Age(October 29),pp.28-29.

Lau,Alice L.K.(2000).“Advertiser Control over Editorial Content:An Emerging First Amendment Issue.”Southwestern Mass Communication Journal,15(2),pp.13-23.

McCracken,Grant(1988).The Long Interview,Thousand Oaks.California:Sage Publications.

McManus,John H.(1994).Market-Driven Journalism:Let the Citizen Beware.Thousand Oaks,California:Sage Publications.

Orenstein,Peggy(1990).“Ms.Fights for Its Life,”Mother Jones(November/December),pp.32-36,81-83,91.

Parkinson,Michael(2001).“Advertiser Attempts to Control Editorial Content:A Constitutionally Protected Right.”Southwestern Mass Communication Journal,17(1),pp.1-8.

Potenzano,J.(1990).“Magazines:The Added Value of Value-Added.”Marketing and Media Decisions(June),pp.58-59.

Soley,Lawrence C.and Robert L.Craig(1992).“Advertising Pressures on Newspapers:A Survey.”Journal of Advertising(December),pp.1-10.

Steinem,Gloria(1990).“Sex,Lies and Advertising.”Ms.(July/August),pp.19-28.

Strauss,Anselm and Juliet Corbin(1990).Basic Qualitative Research:Grounded Theory Procedures and Techniques.Thousand Oaks,California:Sage Publications.

Taylor,Ronald E.(1994).“Qualitative Research.”in Singletary,Michael,Mass Communication Research.White Plaines,New York:Longman Inc.

Walden,Steven(1991).“Consumer News Blues.”Newsweek(May 20),p.4

Mass Market Mortification:The Developmental Appropriateness of Teen Magazines and the Embarrassing Story Standard

大众市场的矫正:青少年期刊的发展适宜性以及“尴尬故事”的标准

Amy S.Pattee

摘要:本文主要通过发展心理学家埃里克森关于青少年同一性发展的观点,讨论了美国主流青少年女性期刊对青少年发展的适宜性?本文采取了文本研究的方法,收集分析了2002年连续6个月在《青少年》?《十七岁》和《青年月刊》上刊登的“尴尬事自述”的读者文章,对其主题和内容进行了分析研究?本文认为青少年女性期刊由于其发展适宜性而影响显著,期刊和读者之间发展的关系代表了一种独特的女性空间,而对文本本身的需求与青少年的分析能力是相适应的?专栏中对自己“尴尬事”的坦白成为期刊的主流,期刊与读者之间产生了共鸣?通过青少年同一性发展理论以及环境对自尊建立的潜在影响,我们可以探讨青少年期刊以及“尴尬事”专栏对于青少年女性的影响以及就这些文本全方位的效果建立理论?而且,可以将期刊阅读看做玛格丽特·范德丝称做“地下阅读”的一部分,我们可以开始意识到公共图书馆和学校图书馆收藏这些期刊的益处?

Abstract

Magazines created for teenage girls are effective because of their developmental appropriateness;the relationship developed between magazine and reader represents a distinct feminine space,while the demands of the text itself are appropriate to the analytic ability of the adolescent.The inclusion of the confessional“embarrassing story”column that has become the mainstay of the teen magazine is a unique example of the sympathetic space created between reader and text by the magazines.By examining theories of adolescent identity development and the implied effects of environment on self-esteem building,we can investigate the influence of teen magazines and their“embarrassing stories”on adolescent girls and theorize the full impact of these texts.In addition,as we recognize magazine reading as a component of what Margaret Finders calls the“literate underlife,”we may begin to realize the benefit of collecting these periodicals in our public and school libraries.