书城外语世界名牌大全(英汉双语版)
21967100000031

第31章 品牌服装(8)

品牌阅读

Pierre Cardins story has the makings of a legend. He rose from humble beginnings to reach the top of the fashion world, not forgetting that along the way he is accredited with breaking open the exclusivity of the haute couture milieu and bringing fashion to the masses. For many people, Pierre Cardins legendary status comes from his dual success as an haute couture designer and the magnate of a huge fashion empire straddling the globe. Over the last few years he can ascribe his successes to his social actions: he has been able to achieve a considerable amount of work where official diplomatic efforts have failed. In this way he has contributed to the promotion of mutual understanding and harmony among peoples. He is considered a long standing friend by the Chinese people. For 30 years, his characteristic passion and strength have helped to build a bridge between the two great continents of Europe and Asia. Let us now look back together over the legendary life of Pierre Cardin.

Mr. Cardin was born on July 2nd, 1922 in Venice, Italy. Could the romanticism of southern Europe or his birth in the city of water have fostered his artistic talents At the age of two, he moved with his family to Vichy in France. On leaving school he went to work in a company as an accountant and this financial grounding would stand him in good stead in his business dealings throughout his career. His family was forced to move out of Paris when Second World War bombings reached his familys courtyard. At the age of 22, nurturing great ambitions for his future but with little capital, he moved to Paris - the heart of Europe. If you have talent Paris can be your launch pad: a great capital with a rich history of heroes, politicians, officers, business men and artists. Paris can also be harsh city though, its doors can open to let in the successful but many others are kept outside. It is not difficult therefore, to imagine how difficult it would be for a young entrepreneur to go about setting up his own business.